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What is an advertising career? Advertising jobs are very competitive, but they include positions in public relations, management and marketing. They can offer high incomes, travel opportunities, extensive hours and may include weekend and evening work. Generally speaking, a degree is required for this type of work, but many people advance into it from related areas, or work their way up from lower positions.

An advertising career is focused on marketing services or products to ensure company profitability. Smaller companies tend to have one person handling the daily responsibilities of promotions, sales, public relations and advertising, but in larger ones, a whole team may be employed to carry out varied individual tasks, including a series of managers to supervise the staff and maintain quotas.

Advertising people have varied daily tasks, including account creation, doing varied creative jobs, cold calling sales and maintaining their current contacts, dealers, consumers and distributors. This may also include telemarketing, media advertisement creations, exhibits, catalogs, store displays, sales events and online advertisements. They will have to be familiar with developing samples, rebates, contests, coupons, gifts, discounts and sweepstakes.

Advertising managers are responsible for developing marketing strategies, training staff, doing market research, setting goals, monitoring staff performances, and analyzing the demand for their company is or clients products/services and/or statistics. They may also deal directly through meetings (teleconferencing, in-person, etc.) with clients, wholesalers, government agencies, distributors, other companies and/or the general public. They combine sales techniques, pricing strategies, product development and oversee current market trends. They may also be responsible for public relations work.

There are many opportunities for advancement in an advertising career, including starting your own business. Generally salaries start at about $50K for basic advertising jobs. Other professionals (telecommunications, data processing, computer services, etc.) start at around $60K. However, management positions generally start around $50K in addition to substantial bonus structures based on their individual and team performances.

A career in advertising can begin in a call center as a telemarketer or even in a retail clothes store as a salesperson. The ambitious ones will advance themselves through hard work, volunteering to assist their employers to improve profitability, and some will further advance themselves and their opportunities for more detailed advertising positions by furthering their education. The opportunities in an advertising career are seemingly endless as long as new products and services become available. These cover all industries, but the rewards are worth a close scrutiny.

Greg Heslin is a best selling career advice and “street smart” tips author on how to survive in the 21st Century workplace. To learn more about FREE cutting edge career tips and techniques, you can visit his web site at http://www.My-New-Career.com

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This might sound like a luxury, but it is difficult these days to grab the attention of a literary agent. However, it is this very theory where the key of being a successful literary agent lies. A successful literary agent always responds to the needs of writers. Many writers leave their agents because of the lack of attention they receive.

Apart from paying the required attention to an author, a literary agent has other jobs to do as well. They first have to deal with proposals and to decide which author they should represent. A literary agent also offers editorial and career advice to authors.

An agent also has to manage intellectual property rights. The literary agent sends out manuscripts and proposals for consideration. It is the job of literary agent to negotiate deals with a producer/publisher on the behalf of an author. They also have to keep the producers updated on the works of the author.

An important part of a literary agent’s job is to build up contacts within the industry.

Earnings and Eligibility

Commission for a literary agent can be 10% to 20% of the author’s total earnings. A literary agent’s work is mostly office-based, but he also has to be out and about to meet people and secure opportunities. A nice way to create new contacts is to attend receptions, openings, and trade exhibitions.

Literary agents are expected to have good communication skills as well as business acumen. Graduates can opt to be literary agents. Such people also gain experience as rights managers, personal relations officers for sales, subscription rights or as commissioning agents.

A literary agent can work in large and structured agencies, in mid-sized firms or as an independent contractor. Some agencies represent estates – families of deceased authors. Agencies may also have foreign rights.

Agents can specialize in a particular genre or writing style, or simply writing in general.

A Day in the Life

A typical day for a literary agent from a mid-sized firm would start off with dealing with foreign publishers and drawing up contracts with them. This is because of the time difference between the two parties. Later, they review correspondence from local publishers that were sent in the mail.

Literary agents usually go to lunch with the editors of publishing houses, so that they can sell manuscripts. It is usually the editors who take the agents out for lunch, and it is usually at the end of the main course that the sales pitch is made. Until then, they might make small talk or discuss various projects.

After returning to office they make calls to or attend to calls from writers and negotiate with publishers. It usually takes editors some time to evaluate a project. If a certain book seems to be perfect match for a particular publishing house then an exclusive offer is made. Once an offer is made, the process often proceeds rather quickly.

The evening is usually spent attending book parties. In the absence of parties, evenings are used to read scripts. The weekends might also be consumed with reading manuscripts.

If you like people, have a knack for writing and can sell, then a career as a literary agent can be both lucrative and personally rewarding.

Tony Jacowski is a quality analyst for The MBA Journal. Aveta Solutions – Six Sigma Online ( http://www.sixsigmaonline.org ) offers online six sigma training and certification classes for lean six sigma, black belts, green belts, and yellow belts.

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An honest assessment of your relationship with your boss, and actions to improve this vital connection will accelerate your career path.

Here is a questionnaire, containing 14 sensitive subjects, that provides the framework for an analysis that you can use as the basis for a plan of action to optimize the vital boss connection.

1. Do you think you could do a better job being the boss than your boss does? Yes or no, why?

2. Do you gossip or complain about your boss behind his back?

3. Do you need/want to have a friendship with your boss?

4. Do you think your boss spends more time with your peers than he does with you? Are you jealous?

5. Are you envious of your boss’s accomplishments and the recognition he receives?

6. Do you like or dislike your boss’s style of management?

7. Can you perform at your maximum under his style?

8. Do you feel comfortable discussing your career path with your boss?

9. What irritates your boss? What disappoints him? Pleases him? Stresses him out?

11. Have you ever suggested ways your boss could improve his performance? Confronted him with a criticism?

12. Do you have a plan for improving your connection with your boss?

13. On a scale of 1 to 10 with 1 being “unsatisfactory” and 10 being “very satisfied” how do you rate your relationship with your boss?

14. All things considered, would you like to have your boss’s job?

Once you have completed this questionnaire, put your assessment and action plan in writing. Don’t delay.

Honest answers to the questions should provide you with a meaningful picture of your relationship with your boss. From there you can lay out a plan for improving and maximizing that connection which is critical to your reaching your career goals.

Such a plan of action should include career goals as to where you want to be in your relationship with the boss. This is also a good time to assess your connections with the organization’s power grid. Include steps you will take to correct weaknesses with these relationships. Set a timetable.

Review your plan and progress every 60 days. Fine tune your career goals and progress as indicated.

For free advice on how to achieve your career goals click here: http://www.commonsenseatwork.com You’ll receive Ramon Greenwood’s free semi-monthly newsletter. You can also visit his Your Blog For Career Advice via this route. Greenwood’ comes from a world of experience, including serving as Senior Vice President of American Express, an entrepreneur, professional director, career coach and author.

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